Every day after dinner while I’m washing dishes, I use my smartphone to listen to my favorite podcast, and as soon as I’m done with chores, I check the latest email of the day from my laptop.
Just when I’m about to fall asleep on the couch with my cup of tea, my smartwatch reminds me it’s bedtime. Today, we jump from tablets to supermarket TV screens where loads of daily unmissable discounts are advertised.

From a marketing point of view, managing content distribution based on an omni-channel strategy is fundamental to work on engagement and customer retention. If your goal is to engage users, you need to know that interacting with them from a single channel won’t be enough. You will need to create a unique users experience capable of involving your customers in the entire process.

Let’s go back to the supermarket example. Besides TV screens advertising sales, a marketing manager can decide to implement plenty of other channels and devices, like smart shelves, with a specific marketing goal in mind. This will mean that through the app, companies can send customers push notifications with exclusive sales based on their recently purchased items. Nailed it!

The challenge

To get the results you planned in your mobile marketing strategy, besides knowing your customers, you need to focus on engaging them by communicating across multiple screens, not just one. By doing this, you will be able to reach your main mobile marketing goal: building a relationship with your customers.

I guess I’ve almost convinced you! But you’re probably wondering how you can implement this amazing omnichannel strategy, right? Don’t worry, there’s a simple and smart answer for this. If you’re a mobile developer or you’ve been working in mobile marketing, you will perfectly know the difficulty in managing several different projects with a traditional CMS. This kind of CMS is defined as monolithic because content management is directly linked with a specific interface enabling users to access contents. So, the problem lies precisely in the functioning of this technology.

The solution

Have you ever heard about Headless CMS? Yes, not the traditional one, I’m talking about the CMS without a head!
In this article, we have explained in detail what a headless CMS is. A Headless CMS (e.g. MBurger) is a platform enabling users to post and modify content on any device without the need to tinker with the server-side code. In this way, you will reduce management costs and have access to all data from a central hub. Last but not least, you’ll have the chance to spend the time you’ve saved in a more productive way. Not convinced yet? There are plenty of advantages of using a Headless CMS, and for sure the most interesting is that this CMS favors omni-channel strategies. Want to learn more? Have a look at 10 reasons why you should go for a Headless CMS.